Guiding Principles

REPLACEMENT OF SINGLE-USE PLASTICS IN THE HOME

Our purpose is to offer items for the home that are high performing and with the aim of replacing or eliminating single-use plastics.

FUNCTIONAL QUALITY

Our products are all premium handcrafted and made to the highest quality and hygiene standards, resulting in useful products for the home that are enduring and high performing.

SIMPLE, ELEGANT AND CONVENIENT

Simplicity and convenience are standard with a wide range of stylish choices and refined colours.

NATURAL INGREDIENTS

We choose the best natural ingredients, all ethically sourced with a minimal carbon footprint, and which are easily recycled naturally. Each ingredient has a great story to tell and when woven together becomes a product that is very special.

SPECIAL CUSTOMER JOURNEY

We are committed to offering regular support, engagement, and communications with our customers at every stage of their journey. We aspire to become a trusted brand within every home.